We are a social network located at domain name www.vois.com connecting our members together both socially and economically. We offer an online user-generated Web site and plan to eventually provide an expanding array of services to our users. Officially launched in November 2006, our goal is to become a leader in online networking for users ages 25 to 50 worldwide while at the same time enhancing our value to local and national advertisers who then will have the ability to target the specific demographic which contains the largest group of consumer spenders.

Our services are designed to provide members with an appealing online environment to allow them to be creative and interact with each other. On the VOIS social networking Web site, we enable members to locate and interact with acquaintances for free. The membership base and the extensive user generated content posted on VOIS’ Web site assists us in acquiring new members. This valuable content also brings existing members back to the VOIS sites, with a significant number of our members visiting our Web site on a recurring basis. Our advertising product offering consists of banner, button, and text-link advertisements that appear on pages within VOIS.

We are a development stage company. In February 2007, we acquired various assets from Vois Networking, Inc., a privately-held Florida corporation controlled by two of our directors and officers. Thereafter, we began developing a new line of business in connection with a Web 2.0 Internet social commerce networking site. We believe that the acquisition of such assets was congruent with our business direction and intentions to expand an online social commerce networking community with the adoption of a Web 2.0 business platform. Our revenues during fiscal 2007 are the result of advertising revenues derived through our relationship with Google AdSense, which currently provides our ad-serving technology infrastructure.

Following the purchase of assets, the Vois.com Web site was upgraded to the new look and feel. Other upgrades have also been implemented including the addition of an sCommerce component as well as a customize feature which allows members to customize their member page to their own individual tastes. Membership has grown steadily to over 100,000 members in April 2008. Vois.com, following the sites introduction and "Alpha" soft-launch in November 2006, was originally ranked as the 5,800,000th most visited Web site on the Internet. In April 2008 we were ranked the 4,963rd most visited Web site in the world by Alexa.com, an Amazon.com company.

We intend to continue building our model based on a 2003 Goldman Sachs Research Papers entitled - Global Economics Paper No. 66: “The World Needs Better Economic BRIC’s” and Global Economics Paper No. 134 “How Solid are the BRICs?”. In the Goldman research reports, Goldman highlights the fastest growing nations and has dubbed them with the two acronyms BRIC’s and N-11. BRIC’s standing for (Brazil, Russia, India and China) representing the fastest growing economies and N-11 or what are being called the Next-11 representing the next 11 countries to emerge as future important economies such as Bangladesh, Egypt, Indonesia, Iran, Korea, Mexico, Nigeria, Pakistan, Philippines, Turkey and Vietnam. Due to the incredible growth rates of the BRIC economies, their combined GDP is predicted to overtake the combined GDP of the major developed economies of the US, Western Europe, and Japan in the next 40 years or less. According to the CIA World Factbook, the BRIC collective presently possesses more mobile phones and Internet users than in U.S., while the Internet News Agency reports that the BRIC middle class is expected to exceed 800 million in the next 10 years, a demographic larger than the United States, Western Europe and Japan combined.

Social networking growth is quickly becoming a worldwide phenomenon. As of the end of 2007, Asia will account for 35% of the world's social networking users, with 28% of users in Europe, the Middle East and Africa, 25% in North America, and 12% in the Caribbean and Latin America, according to research firm Datamonitor Plc. We have made significant inroads in obtaining market share in many of the BRIC and N-11 nations. According to Alexa.com, we are ranked within the top 15,000 websites worldwide and within BRIC and N-11 nations we are already within the top 5,000 websites in Egypt (582), Iran (3,024) and Vietnam (1,853), within the top 10,000 websites in Indonesia (5,051), the Philippines (8,035) and within the top 20,000 websites in India (13,722) and Mexico (18,702). It is our goal to become a top 100 website within most of the BRIC and N-11 nations within the next year and we plan to pursue more market share to expand global reach by launching localized language-specific content-specific versions of our website in each of the BRIC Countries and the N-11.

 

Online Social Networking. Online social networking is rapidly growing and evolving to include a broad spectrum of Web sites and online services. From a category that attracted a relatively small number of users a few years ago, during June 2007, social networking Web sites attracted approximately 464.4 million unique visitors worldwide and an average of 155.4 million daily visitors according to comScore MediaMetrix, an Internet industry research company.

The Internet has helped bridge boundaries as a new communications platform. Email was an early means by which people communicated on the Internet. However, email by itself does not help people find others with common interests or backgrounds. Online social networking Web sites were developed to facilitate the social interaction of large numbers of individuals and are becoming increasingly popular for socializing with friends, family and colleagues. Widespread adoption of broadband Internet access, digital photography and online video has also served as a catalyst for growth in online social networking, facilitating the sharing of content over the Internet.

People have a fundamental drive to connect with others, be part of a community, express themselves and maintain personal relationships. Core, life-long relationships are often based on enduring affiliations related to shared experiences such as family, school or workplace. People seek to foster these relationships as well as other meaningful affiliations, such as those based on common interests, hobbies and trends. Social networking Web sites fulfill a number of different needs, allowing users to find and connect with individuals from their past and interact with new people based on shared interests, goals or other criteria. Many social networking Web sites and services provide users with tools that enable individuals to identify, build and maintain personal networks from their relevant affiliations. Users of social networking services may interact and communicate through email as well as through a variety of other online forums, including instant messaging, blogging, the posting of pictures and videos, voice chat and discussion groups. Many advertisers, recognizing that consumers spend an increasing amount of time online, view social networking Web sites as an attractive marketing medium for their products and services. According to eMarketer, an independent Internet industry research firm, advertising spending on social networking Web sites is expected to increase more than 600%, from $350 million in 2006 to $2.5 billion in 2011 in the United States.

Online Direct Marketing. The Internet is a growing channel for advertisers and for consumers to find and purchase goods and services. According to IDC, a market research firm in the information technology industry, total advertising spending on the Internet is expected to almost double, from $16.9 billion in 2006 to $31.4 billion in 2011. In addition, more consumers are shopping online for goods and services. According to an April 2007 report by IDC, the number of unique buyers in the United States using the Internet to purchase goods or services is expected to grow from approximately 113.7 million in 2006 to approximately 170.0 million in 2010. As a result of this growth, advertisers are seeking effective ways to target and reach online consumers.

Online direct marketing enables advertisers to target consumers in ways that are generally impractical with traditional direct marketing channels. Online marketing programs often have the ability to segment members based on personal interests, purchasing behavior and demographic profiles in order to create highly targeted advertising campaigns, thereby optimizing value to the advertiser. Online marketing services use points as an incentive for members to update their personal interest profile, helping advertisers reach consumers interested in purchasing their products and services. Online marketing services can also easily measure click-through rates on display advertising and response rates to email offers, providing rapid feedback for advertisers that can be used to identify potential customers and create new targeted offers.

The online advertising market in the US is expected to grow at a compounded annual growth rate (CAGR) of 9.6% from $21.7 billion in 2007 to $31.3 billion by 20111. Likewise, the global online market is expected to grow at a CAGR of 14.7% from $31.3 billion to $54.0 billion in the same time frame. This growth is lower than the growth experienced from 2003 to 2006, which grew at a CAGR above 30% for both US and global markets. On the other hand, the Social Networking advertising market is expected to grow three times faster, at a CAGR of 32% for the US, from $0.865 billion in 2007 to $2.6 billion by 20112. The Global Social Networking advertising market is also expected to grow at a CAGR of 32%, from $1.2 billion to $3.4 billion in the same time frame.

 

Our objective is to advance our position in online social networking and online marketing. Key elements of our business strategy include the following:

Enhance member experience and engagement on our Web site. We intend to continue to increase and improve our service offerings through our social networking and marketing platforms. We intend to enhance the functionality of our social networking services to provide our members with an easier and more entertaining way to interact and share a wider variety of content, such as video emails and enhanced profile functionality. We also intend to leverage third-party content from various eras, such as relevant sports, celebrity and other content. We plan to add features designed to provide our members with a more personalized experience.

Expand our membership base We plan to continue to increase consumer awareness of our brands and build upon our market leadership position in order to expand our membership base. We intend to improve the registration process on of our Web site, with the goal of making them more user-friendly and effective. In addition to continuing to market our services through our historical online channels, we intend to evaluate and implement, a variety of marketing techniques, including co-registrations, referral programs and search engine optimization techniques, to generate new members, all with the goal of decreasing our member acquisition costs.

Increase monetization of our Web site We intend to increase advertising revenues by enhancing the value of our services to our members as well as to advertisers. We believe our strategy of enhancing member experience and engagement on our social networking Web sites will increase the frequency of visits and the time spent on our Web site, resulting in both increased advertising inventory and targeting opportunities. We intend to capitalize on this opportunity and increase our advertising revenues by working with brand advertisers seeking to reach relevant online consumers. We intend to develop additional sophisticated methods for designing advertising campaigns for our loyalty marketing members that are specifically tailored to an individual's personal interests, purchasing behavior and demographic profile.

Pursue strategic acquisitions and international expansion opportunities We intend to actively identify and assess a variety of strategic businesses, services and technologies that we believe may provide us with the opportunity to leverage our assets and core competencies, and we plan to continue to evaluate opportunities to expand internationally. We intend to actively identify and assess a variety of strategic businesses, services and technologies that we believe may provide us with the opportunity to leverage our assets and core competencies, expand our geographic reach or that complement our existing businesses. We plan to continue to evaluate opportunities to expand internationally. We believe that the fundamental consumer value propositions of our services are also applicable to a number of territories outside the United States, many of which are underdeveloped in terms of online social networking services and online loyalty marketing services.

 

On the VOIS social networking Web site, we enable users to locate and interact with acquaintances. The membership base and the extensive user generated content posted on VOIS’ Web site assists the company in acquiring new members. This valuable content also brings existing members back to the VOIS sites, with a significant number of our members visiting our Web site on a recurring basis.

Basic membership is free and provides members with access to a number of interactive features. Visitors to Vois can become free members by completing the registration process and providing their name, age, and a valid, confirmed email address. In addition, members can elect to provide information about their personal interests and can post photos.

Free members have free access to the following features:

Search Members can use our search feature to locate individuals within communities of interest and to browse our member database.

Post profile information Members can post information about themselves, including personal profiles, biography information, photos, affiliations and answers to our multiple choice questions about life, love, family and hobbies.

View editorial content Members can view other members' posted information, including personal profiles, biography information, photo albums, affiliations and Q&As.

Internal Email Members have the ability to send emails through our Web site to other Vois members and respond to email messages received.

Read message boards Members have access to, and can read messages posted on, our interest group messages boards encompassing a range of topics.

VOIS has developed advertising products consisting of banner, button, and text-link advertisements that appear on pages within VOIS. The home page is the most valuable, while the member pages allow the advertiser to target its messages based on member profiles.

We intend to augment our existing services with the addition of the following services:

Media Services To allow advertisers to directly market their products or services to members through a variety of media services, including email, newsletters, exclusive member offers and Web site placements.

Market Research and Online Surveys We may deliver market research surveys, on behalf of market research companies, to a targeted audience. We believe that our member base provides a strong likelihood that the desired number of qualified survey applicants will be available.

We currently operate with a small staff in Boca Raton, Florida and outsource as much as possible to third parties, including our Web site development team in India and our hosting partner in San Antonio, Texas. We direct and manage our product development and maintenance internally, while our outsourced team provides creative, Web site development, maintenance and hosting services.

We believe that reliable customer service and support are important to retaining members. We continually monitor the quality of our customer service operations and seek feedback from members in order to improve these services. We offer a variety of online self-help customer service tools on our social networking Web site, including advice, tips, an internal search engine, step-by-step solutions and answers to frequently asked questions. In addition, our members may directly submit a query or customer service request via email through the Web site. Our technology systems are designed for the efficient processing of customer requests, and we generate automated emails to all online questions submitted by our members.

In order to continue to implement our social networking business, subject to our financial resources, we need to develop and implement functional areas within our company to include the following key areas:

Product Development, which area is intended to be responsible for defining the overall direction of the product based upon input from senior management in all disciplines within our company along with market research data that may include focus groups.

Application Development, which area is intended to be responsible for developing and implementing a software configuration management strategy, including creation of source code, test planning and execution, and final production.

Technology Infrastructure, which area is intended to be responsible for defining and utilizing software development languages, the third party applications, database technology, hardware and network architecture and product security.

Marketing, which area is intended to be responsible for various initiatives including: product marketing, partner or cooperative marketing, member acquisition, member retention, branding, public relations and advertising in both online and offline formats.

Business Development, which area is intended to be responsible for creating shareholder value through growing revenue and membership, creating new businesses and revenue streams, constantly challenging and changing traditional business initiatives to stay ahead of the evolving industry and embracing competitor partnering while preempting competitor strikes.

Corporate Development, which area is intended to be responsible for identifying, negotiating and implementing new business opportunities, strategic initiatives and potential acquisitions

Administration, which area is intended to be responsible for all company support areas such as finance and accounting, business support technology, legal, human resources and other applicable support functions.

 

We are targeting the most affluent age demographic. According to an October 2006 analysis by comScore Media Metrix, more than half of U.S. visitors to select major social networking sites are now 35 and older. This analysis contradicted the widely-held perception of social networking sites, such as MySpace.com, as interchangeable parts of a youth-oriented phenomenon. Accordingly, comScore Media Metrix’s found that more than 51% of MySpace.com visitors are over 35, with the largest percentage of visitors to MySpace.com (40.6%) being between the ages of 35 and 54.

To take advantage of opportunities presented by the online social network market, VOIS’ marketing plan is designed to maximize revenues and minimize marketing expenses. The company understands that to be successful, it needs to maximize its exposure in the global online community as well as with major fortune 1,000 companies. VOIS’ marketing plan is based on the strategy to become a recognized leader in the 25 to 50 age online social network participants, with competitive products and value added services. Our marketing efforts for our social networking services are focused primarily on attracting new members worldwide. Our primary channel for acquiring free members is online advertising. We attempt to vary our marketing resources to take advantage of changes in the online market, increasing our spending when the cost to acquire a new member is lower. This strategy can cause our advertising expenses to vary significantly from period to period. We also engage in a variety of other marketing activities to build our brands as well as to acquire new free accounts, including online search initiatives, sponsorships and, from time to time, radio, television and print advertising.

Our marketing plan is based on the following key components:

• marketing via online ads,
• a comprehensive public relations campaign, and
• other marketing initiatives, including overseas markets where costs are lower.

In addition, we are evaluating a number of methods to enhance the network effect of our services to encourage members to invite friends and family to join the VOIS network. We intend to continue to evaluate and engage in a variety of marketing channels to cost effectively acquire new members and promote our brands.

 

 

 

 

2200 Corporate Boulevard
N.W., Suite 306
Boca Raton FL 33431
Phone: 561-948-1493
http://www.vois.com/